BA in Digital Marketing & Sales

This spanking new bachelor program offers a comprehensive approach to digital marketing and sales. You will learn how to develop effective strategies for different online channels, such as social media platforms, search engines or digital marketplaces. Additionally, you will acquire skills in content creation that is tailored towards specific target audiences.

Digital Marketing & Sales describes the use of digital channels, such as the internet, social media, or mobile apps, to promote and sell products or services. In today’s digital age, it is essential for businesses of all sizes to have a strong online presence to reach and engage with their target audience.

Quick Facts

Duration	3 years
Start Date	October
Tuition Fee	363,36€/semester+ 22,70€/semester fee for Austrian Student Union (annual adjustment)
Location	Villach, Austria

A degree in Digital Marketing & Sales offers numerous advantages to graduates: expertise that is in high demand, diverse career prospects, global reach, the opportunity to work creatively and the ability to deliver data-driven decision-making and measurable results. Our bachelor program stands out due to the applied student experience, industry connections, specialized study areas and up-to-date curriculum. Through real-world projects and internships, you can apply theoretical knowledge effectively. Industry connections provide networking opportunities, while specialized courses allow you to focus on your specific interests. The curriculum ensures you stay informed about latest trends and technologies, preparing you for the dynamic digitized business landscape.

Career

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Digital Marketing & Sales offer students a general business degree in English with a specialization in marketing and sales. The job prospects with a bachelor’s degree in this field are excellent. The large number of international and national job openings with a corresponding skills profile shows this in particular. These include positions such as digital marketing manager, social media manager, content marketing manager, brand manager, CRM manager, event marketing manager, international marketing manager, performance marketing manager or sales manager. However, as the subject area and associated job requirements constantly evolve, continued high demand for graduates can be expected.

What our students say

"Before I became part of the ICM program, I have never experienced such comradery amongst students and lecturers. That comradery further enrichens the diverse cultural environment of ICM as students are always free to share their opinions and not feel discouraged by the lecturers. The lecturers are experienced in their respective fields and try to educate us both theoretically and pragmatically. Another thing worth mentioning is the relationship that we “students” build with one another. Everybody is welcoming, acts selflessly, and brings different ideas to the table."

Nikola Trajkov
Student

"Studying at CUAS has been a very exciting journey so far. I consider myself very fortunate to be a part of such a diverse environment. It amazes me when I reflect daily on everything I am capable and able to learn and do at CUAS. While online learning can be complex and exhausting at times, with the support of the professors and colleagues it has definitely brought out the best of myself and I have only learnt and grown from it. "

Foram Gohel
Student

"The first thing that I noticed when I started the studies, was that ICM was not just about business. I chose to study management at CUAS because I was interested in business, and more specifically, management. I thought, “well, I am going to study some formulas, how to work on different teams and here we go.” But oh, how wrong I was… I was surprised with the diversity, and the wide and broad view I took in learning."

Stiven Pajovi
Student

Why study with us?

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Mission Statement

CUAS is a dynamic and dialogue-oriented university with regional roots and an international orientation. It is active in the focus areas of Health/Social &Technology/Business. Core tasks: areas of study and teaching, applied research, knowledge transfer and continuing education.

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The human being in the center

We live a collegial and respectful cooperation and CUAS is family-friendly. We are prepared to ensure and develop the quality of our educational offerings through competence, commitment and the willingness to support necessary change.

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We combine science and practice

Our study, continuing education and service offerings, as well as our research topics, are geared to the requirements of business and society.